The PBS programme screened in the U.K. on 29 October 2023 revealed Elon Musk as both a defender and an enemy of free speech.
Some of us Twitter users are in a state of denial over the brutal cutting down of our favourite Social Media platform by its ruthless new owner Elon Musk. His act of Twittercide shows a disregard for the affections of users both for the now defunct little blue bird and for the compatibility of brand name and symbol.
Clearly, Mr Musk has total self-confidence in his business decisions. After all, haven’t they made him compete so successfully in the Croesus competition recently, outperforming other super billionaires such as Bill Gates, King Charles the third, and the assorted highnesses of the Gulf States?
In October 2020 in the run-up to the presidential election, Twitter, made an unprecedented move temporarily to block tweets on the New York Post’s news story about Hunter Biden‘s laptop. The tweets were judged both unreliable and potentially damaging the the election success of President Biden,
President Trump lost the election and used the censorship by Twitter as evidence of the big steal.
The Twitter content team warned against the Twitter site being used to encourage an insurrection. Trump was temporarily blocked by Twitter.
Musk called the block a great mistake and had undermined his belief in Twitter, calling it an example of ‘the woke mind virus’. His anti woke attacks made him a popular free speech advocate.
In 2022, Twitter blocked a Musk platform, the Babylon Bee, an outlet for the free speech views. Musk began his move to take over Twitter.
At first it was a friendly business relationship. He was about to join the board when further dispute led him announce a hostile takeover.
Within a month he announced his arrival with a typical off beat way. ‘Let that sink in’,
He couched his intentions accompanying his quirky joke with a video of himself carrying a kitchen sink.
Observers described not so much as an impulse buy but a rage buy.
Twitter was undoubtedly underperforming financially which Musk believed was a wrongheaded view its its idealistic ‘woke’ mission. Ironically, his own vision was idealistic, but that was to lead to dubious removal of free speech of individuals that disagree with his views.
A rapid downsizing took place. An estimated 75% of staff was fired. Content moderation became a multi-billion battle between the old and the envisioned new Twitter.
His reforming real was shown in his act to rebrand and rename Twitter. Twitter users abandoned the platform. Advertisers withdrew their custom at a cost to the company of billions of dollars.
Musk exemplified free speech in often paranoid conspiracy tweets against politicians such a Hilary Clinton and public figures such as medical guru Fauci, and former Twitter insider turned whistle blower Yoel Roth. Unproved slurs about pedophilia would go viral.
Free speech beliefs went hand in hand with censorship. He democratically
sought the advice of Twitter users on his leadership and the overwhelming reaction against him led him to decide to announce he was standing down. He made it clear he intended to complete the task of building the unloved ‘X’ into a world beating alternative to the old Twitter.
Continued setbacks appear to trigger Trump-like public and private outbursts.
A PR rescue event has recently become public known as ‘TheTwitter Files’ project was announced. Regardless of motive, dubious business practices were revealed to further embarrassment.
The programme from PBS provided a compelling picture of a leader’s over-reaching ambitions
with inevitable personal tragedies, and flashes of dark humour.
We can expect further episodes. I leave you to supply the appropriate Shakespearean analogies.
Transcript from the podcast