With Twitter, at least the abuse is free

Twitter disappoints market expectations and its share price slumps. Somewhere in the fantasy world of finance, perhaps the firm’s stance to on-line abuse is being factored in

This week [28th October, 2014] Twitter shares slumped as promise continued to outpace financial performance. Dick Costolo, Twitter’s chief executive remained upbeat.

The weirdo tweeters

I wondered what effect increased levels of personal abuse in the tweets from weirdo tweeters might be having.

The poisoning of online debate

The thought occurred to me after reading Twitter and the poisoning of online debate by the BBC Technology Correspondent Rory Cellan-Jones.

For anyone who believed the internet and social media would foster a new era of free expression and open debate, this is a depressing time. It seems no area of discussion is free from mindless and often vicious exchanges between people who have different opinions.

And there is wider concern about the future of online debate. Where now are the places that reasonable people can go to find discussion that does not quickly descend into abuse and flame wars?

For a long while, Twitter was different, a place where people were who they said they were and were aware that a tweet was a public statement for which you could be called to account. Now though, a rash of spam and so-called sockpuppet accounts have started to poison this well too.

When Cellan-Jones asked twitter to respond to criticisms they replied:

“Our rules are designed to allow our users to create and share this wide variety content in an environment that is safe and secure for our users. When content is reported to us that violates our rules, which include a ban on targeted abuse, we suspend those accounts. We evaluate and refine our policies based on input from users, while working with outside organizations to ensure that we have industry best practices in place.”

There is no such thing as a free tweet

A second thought. As economists might put it, there is no such thing as a free tweet. By which I mean even the innovators who gave us Twitter still operate a business model that has to satisfy the expectations of the all-powerful gods of the market place.

The Dilemma

The dilemma for corporate twitter is how to preserve its brand image of an altruistic, neo-capitalist cuddly big brother to its zillions of users at the same time as placating the gods of the market place.

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