Writing for Leaders We Deserve

Leaders we deserve (LWD) welcomes blog posts on topics relating to leadership. Here are a few suggestions which will help a post towards publication

Note to MBSW MBA students
These notes are provided for general contribution to LWD. You will find specific information on writing a blog post within your course instructions, which have slightly different requirements to the following

Get a feel for the LWD house style

Over 600 blog posts had been published on this site by January 2011. A house-style had emerged. New authors are encouraged to find the sort of post they would like to emulate and follow its structure, using the hints suggested here.

Write in clear English

LWD posts have been modelled to some degree on the style to be found in that excellent publication The Economist.

Use a plain (‘vanilla’) format if you are an inexperienced blogger

A plain (sometimes disparagingly called a vanilla) format is recommended for inexperienced bloggers to submit material to LWD. A simple word document will do.

Can I submit in WordPress format

Yes. Experienced authors can prepare a post using a document prepared for saving as a WordPress post.

To do this, you first have set up your own WordPress blog, and write to its Edit Post facility. The result will then have all WordPress embeds (bold, itals, even images). You can publish on the same blog, and/or save and paste the content to submit to LWD.

Starting a WordPress blog is easy and free.

Length of post

Our typical posts are about 600 words long. We welcome briefer posts (it’s harder to be concise than to be verbose). We rarely accept extended posts, as these may be too contrary to LWD style.

Write about a single issue

A post in LWD typically examines a single issue (not a range of diverse personal thoughts, as might appear in a diary e-journal).

The topic or issue that you write about will have a central idea which often connects with a contemporary news story. Sometimes a quote from the earlier text helps. By adding a link to that post you retain important accurate information.

Create a simple clear title

The title should explain the story. Descriptive titles are to be preferred over displays of creativity which may be ignored by many web surfers who might be interested in the point you make in the actual post. Short titles are better than long ones. [Experienced writers sometimes use long titles for creative impact.]

Add value

You can (and are advised to) add value for the reader to the contemporary story you are dealing with. You can add value by taking a news item further, drawing on personal experience.

Another good way of adding value is to show how the story you are writing about connects to some prevailing concept of leadership.

Find an interesting topic

It a topic interests you, it is likely to interest others. Get into the habit of story-telling, which is a skill you can develop through writing, but also through conversations as well as more formal presentations. You can see the news stories which caught the eye of the Editor by looking at the entries saved to del.icio.us (on the Right Hand side-bar of every LWD post).

Use a taster to focus your writing

The first paragraph or taster is often picked up by web-searches. A brief introduction which acts as an invite or teaser (‘there’s more to come’) helps. Forty words or less is to be preferred. This will appear in Bold face in the published post.


It is a good habit to be self-critical and edit your post as if it were to be submitted for a prize. It’s worth the effort. The ‘right first time’ approach rarely works. For example, this page will be saved in draft form, and re-drafted to smooth out the worse parts of the style with help from spell checker and sometimes colleagues.

This advice is particularly important if you want your post to attract interest and maybe be re-sent to others (the basis of viral marketing).

Add value through a few links

Key items for web-searchers are the links you create in your post. If you don’t know, a link or URL is made by pasting the identifier (URL) of any web story you refer to. The URL is what is clicked to get a reader of the post back to the story.

The process is the same as cutting and pasting any piece of computer-generated text.

Breaking the rules

Creative writing breaks rules. You may want to break some of the rules in the interest of producing your personal style or just to be different. This is how innovation occurs. On the other hand, the rules help get you started, and increase your chances of a smooth process of acceptance of your posts.


Tags are the DNA elements of your post. They are a way in which search engines latch on to web content and for you to search pages of LWD. Try to capture the story with four or five tags (words or key phrases). Add the tags in a final line:

Blogging, Leaders we deserve, WordPress, copywriting, leadership, global issues would be candidate tags for this page

About yourself
You can provide information briefly about yourself as you might do for any social media site. See posts in LWD for examples. The information is added to the end of the post.

How to submit your proposed post

You can submit your proposed post at present by email [trickards@mbs.ac.uk], or you can send a comment to any LWD post, indicating your interest in providing content for a future post.


46 Responses to Writing for Leaders We Deserve

  1. Tudor says:

    The email above seems to fail from time to time. Any reply made to Leaders we deserve, here or to a specific blog post, will be dealt with. [Ed].

  2. alex says:

    The Economist has now published their style guide on line [1]


    [1] http://www.economist.com/research/StyleGuide/

  3. Tudor says:

    Thanks Alex.

    I like your system of information retrieval. Another possibility. A lot of journals would also accept text and references in this fashion:

    The Economist [1] has now published their style guide. The Blackwell’s booklet [2] is also useful


    [1] http://www.economist.com/research/StyleGuide/

    [2] ref to Blackwell’s little style booklet here

    Best wishes

  4. Tudor says:

    Note to MBSW students: If are writing a post for an MBA grade, you will have received slightly different advice. For example, the submission must be in ‘Vanilla’. Be sure that your blog post shows evidence that it has benefitted from your reading of the course materials on leadership. But when doing this, ensure that the connection is ‘unobtrusive’ and a relevant idea for the topic of your post. Such examination efforts, of course, are not submitted to LWD but via Blackboard as an assignment.

  5. Cordell says:


    Thanks for the workshop over the weekend, I enjoyed it – especially being
    called a genius 15 minutes into it, what a great start for my ego! I watched
    the Daniel Pink video – interesting, if only I could get my boss to run the
    ROWE model.

    I write because I am doing some development work on one of the courses I
    and we are wondering if there are any other books that may be appropriate.
    We use John Maxwell’s 21 Indispensable Qualities of a Leader to trigger
    reflection with the delegates reading 3 chapters a night for 7 nights. It
    would need to be equally provocative (this book works for it’s American
    on things and it’s simplicity as much as anything else) and equally simple
    to read/reflect on – any thoughts?

    If you do fancy a game of Chess online – try http://www.gameknot.com shoot
    me a note – ch53ecc

    I posted this here because the 2 email addresses I have for you are being returned undelivered!


  6. Tudor says:

    Thanks Cordell

    Email address sent. Also, watch out for blogpost on Dilemmas of Leadership, probably sometime this week.

    I need to brush up on what works for American audiences, but will give it some thought, and hope other LWD readers chip in as well. Susan is a big fan of Steven Covey. Pikay likes Johnson’s stuff based on situational leadership. Will ask Murray Clark who is visiting this week.

  7. Dheyaa Qaddo says:

    I am interested in providing content for a future post

  8. Amirhossein Roshanzamir says:

    Dear Prof. Tudor ,

    I would like to submit my article as below.

    Best regards,
    Amirhossein Roshanzamir
    MBA Candidate – Manchester Business School

    Benevolent Leadership

    Cyrus the Great (580 – 529 BC) is a soaring figure in the history of mankind. Known as the “Father of the Iranian Nation”, he was the first world leader to be referred to as “The Great”.
    He founded the Persian Empire, the first empire in the world, under the Achaemenid dynasty in the sixth century B.C. by uniting the two Iranian tribes, the Medes and the Persians. He further extended the Persian Empire under his leadership from India to the Mediterranean sea by embracing all previously civilized states in Middle East, South East Europe, North East Africa and much of Central Asia in order to form the most powerful state in the world before its conquest by Alexander the Great two centuries later.

    Cyrus the Great dramatizes the benevolent and visionary style of leadership through his innermost desire to promote peace and harmony among mankind and provide rewarding, secure and comfortable living for his subjects. His opponents were aware that he was a lenient ruler and they did not fight him with desperate courage which men demonstrate when their only choice is to kill or to die. He believed that true leadership is earning people’s loyalty by acting for their safety and interest, sharing the glories with them, and finally helping them to become all they ought to be. He also believed that governance and wealth could last for a life time as long as they are preserved by ethical principles and constant care of the people. Cyrus the Great dreamt of an empire in his mind long before he began to make the Empire a reality. His clear and calculating yet compassionate mind to secure the well-being of all around him distinguishes his style from other leaders. Vil Dorent regarded him as the most amiable of all the conquerors who founded his empire upon generosity and benevolence.

    As a military leader and head of state he formulated a successful model for centralized administration based on diversity in counsel and unity in command. He was the first to create a federation system and multiculturalism by promoting the coexistence and peaceful cohabitation of different peoples. Many nations and civilizations under his command, from different backgrounds and cultures, were united to form the Great Persian Empire of the Achaemenid dynasty. The nations under his command had certain freedom within their own states including customs, language and religion. The King of kings acted as a supreme arbiter and ruled the Empire through efficient civil and communication systems by uniting nations under four major and uniform principles of Central Government i.e. Military, Foreign policy, Common Language and Currency.

    Cyrus has left a lasting legacy on human kind which is far beyond a triumphant conqueror and a superb warrior. In addition to prosperity for his land of Iran, Cyrus liberated all captive people in Babylon, including the Jewish tribe, after the conquest of the city. He further issued a decree to allow the Jewish people to return to their home land and helped them to rebuild their temple there. In the Cyrus cylinder, which was discovered in 1878 at the site of Babylon, he describes his human treatment of Babylonians after his conquest of the city in 539 BC. This cylinder which is now in the British Museum has been hailed and acknowledged as the first Charter of Human Rights known to mankind. In recognition, the UN published a translation of this document in every official UN language. According to Xenophon, Cyrus also created the first postal system in the world to facilitate an efficient intra-Empire communication.

    By pursuing a policy of generosity instead of repression, Cyrus manifested his greatness as a leader. His compassionate principles, culture of tolerance and commitment to prosperity and progress of human kind remains an aspiration in our turbulent world and continue to resonate even today.

  9. nnamdi says:

    Hi Amirhossein,
    You have put up an excellent, fantastic and detailed historic report on Cyrus the Great. While I totally agree with the report, I ‘d like to point out that the success and greatness of Cyrus can only be attributed to the Greak King – Jehovah God.

    As a christian (Jehovah’s Witness) a careful study of the bible clearly showed that 200 years befor Cyrus was born a prophecy regarding his greatness was announced () Evidently Cyrus only unconsciously played out a script that had already been written down.

    While we acknowlege him as a faithful and great Jewish king, the real figure behind his greatness and success was Jehovah God, the creator of mankind who through prophesy decreed that

  10. Dheyaa Qaddo says:

    September 12 , Born of new leader Die of old ideology

    Recep Tayyip Erdoğan (Turkish pronunciation: [ɾeˈdʒep tajˈjip ˈæɾdoan]; born February 26, 1954) is a Turkish politician, a former mayor of Istanbul and the Prime Minister of the Republic of Turkey since 14 March 2003. He is also the chairman of the Justice and Development Party (AK Parti), which holds a majority of the seats in the Grand National Assembly of Turkey.[1]
    Erdoğan , a modernizer , visionary leader who mange to lead Turkey toward modernize the political and social institutions in it is way to come closer to the European standards and practices in preparation to join the EU.
    Within short period as a prime minster (from March 2003) , he mange to build a strong public opinion and gather supporting to his vision to change Turkey from a Military guardianship with a coup constitution to a modern democracy.
    He is a participant leader , ” We will guide this country together. Today we are here, tomorrow you could be” [2] this is one of the leader characteristics which build strong trust with people under his leadership , which eventually helped Erdogan in gathering supporting opinion for the proposed constitutional amendments.
    By winning the constitutional referendum [3] we can see a clear test of his map , it shows his success in convincing people to give their support to change to democracy after 87 years of Kemalism [4] (a civilian government under a military tutelage – referring to Turkey Father of republic – Mustafa Kemal Atatürk [5]).
    The constitutional amendments contain multi dimensional change – social – political – justice – economical – legal . this will mean a great pressure on Erdogan to implement this changes and on the succeeding leaders to sustain the change.
    I believe all of us need Erdogan change mentality and perseverance , it does not matter if we live or work in style that was here for the last 30+ years we should start the change and initiate the process of looking for better conditions for yourself and the people around you.
    This is one of the most needed quality of today’s leaders. We could see this kind of people any were – Business , Family , Politics, Educational Institutions ….

    [1] http://en.wikipedia.org/wiki/Recep_Tayyip_Erdo%C4%9Fan
    [2] http://www.todayszaman.com/tz-web/news-221612-101-speech-by-prime-minister-recep-tayyip-erdogan-after-referendums-outcome-announced.html

  11. Edmar says:

    Dear Nnamdi,

    I agree with you about that Cyrus was put in power by God in fact ervy men accting in justice will have God`s power with him. Maybe was that happening. What do you think?

    Best regards

  12. nnamdi says:

    Edmar Hi,

    Thanx – but I didn’t get the question clearly. You may need to rephrase.


  13. Sean Kerlin says:

    Hi Tudor,

    I am currently reviewing my draft on the bog to be submitted but constantly get confused with how to do the referencing as I have never done it before. Can you advise as I like Dheyaa’s above.

    Kind Regards

    Sean Kerlin

  14. Sean Kerlin says:

    Sorry Blog not Bog


  15. Dear Prof. Tudor

    am proud to be one of your students and proud that i had been with you in the POL class in Manchester WW at the workshop of march 2011 wishing for you a very blessing and long life

  16. Tudor says:

    Thank you Samer. Much appreciated and reciprocated. Hope you’ll keep reading the blog.

  17. Mike Sheedy says:

    Hi Tudor

    I wondered if this short piece might merit publication on your blog?

    Best regards

    Mike Sheedy

    Leadership – who we are and what we do

    In their excellent book – The Truth About Leadership, Jim Kouses and Barry Posner identify ten fundamental truths about leadership and becoming an effective leader. These ten truths have been distilled from an extensive research database of responses to The Leadership Challenge questionnaire taken by many thousands of individuals distributed globally over a 30 year timeframe.

    These tenets merit the term “truths” because they have remained consistently important in the view of the respondents during this entire period of unprecedented social, economic, political and technological change. The ten truths are described as follows:

    1. You make a difference – belief in yourself
    2. Credibility is the foundation of leadership – others must believe in you
    3. Values drive commitment – what you stand for & believe in
    4. Focusing on the future sets leaders apart – the ability to imagine and articulate possibilities
    5. You can’t do it alone – leaders need the talent & support of others to get things done
    6. Trust rules – you must give it in order to get it
    7. Challenge is the crucible for greatness – major change always involves major challenge
    8. You either lead by example or you don’t lead at all – the importance of being a role model
    9. The best leaders are the best learners –the drive to be better tomorrow than you are today
    10. Leadership is an affair of the heart – a passion for what you are doing
    When you reflect on these truths, it is apparent that few, if any, are skills based – or perhaps even more surprising, behavioural in nature. They are mostly at a deeper level, “beneath behaviour” and seem more closely related to the leader’s attitudes, beliefs and values.

    Interestingly, if you take the trouble to write down a list of your own favourite or most influential leaders and then write down the attributes which you most associate with them which make them special in your eyes, you will probably arrive at a similar conclusion – that the most important leadership attributes are often attitudinal. Try it for yourself.

    Perhaps this is why “leadership” is so difficult to define? We all recognise it when we see or experience it – or can often sense when it is lacking but there are often different perceptions as to what leadership actually is. To coin a phrase it is “an essentially contested concept”

    It’s also instructive to compare these leadership truths with the ideas of some other thought leaders in this field. From Jim Collins “Level 5 Leadership” to Peter Senge’s “Fifth Discipline” to Stephen R Covey’s “Principle – Centred Leadership” to a recently published piece of research by The Work Foundation, “Principles of Outstanding Leadership” which finds that outstanding leaders:

    1. Think and act systemically
    2. Perceive relationships as the route to performance
    3. Are self confidently humble

    They all suggest that effective leaders are as much about who they are as what they do. There is something underpinning their behaviours – their way of being; their attitude which is more important than the behaviours themselves and is usually the basis of their authenticity as a leader.

    Just take a moment to reflect on a few of the unpredictable changes which have and are impacting on our world as you read this:

    • North Africa
    • Earthquakes
    • Sovereign debt crisis
    • Commodity price inflation
    • Intense technology competition e.g. Nokia
    As leaders in today’s rapidly changing and disruptive environment, one could argue that the only sustainable resource we have in the face of such disruptive change is ourselves – specifically our capacity to remain open, flexible and to handle the challenges that constantly arise. In short, choose our attitude. A realisation not lost on these notable thinkers on the human condition.

    …..“everything has to do with your own attitude, your own way of thinking – your motivation.”………..Lama Zopa

    …..”there is no cure and no improving of the world that does not begin with the individual him/herself”…..C G Jung
    ….. “the last of human freedoms – the ability to choose one’s attitude in a given set of circumstances”….Viktor E. Frankl

    Mike Sheedy
    Peak Performance Consultants

  18. Tudor says:

    Thanks Michael. Could certainly be the basis of a blog post. I’ll leave this in he comments pages until we agree whether a more permanet post could be published.

    There seems to be several themes of interest. Do you have some experience/information from students who filled in the LCQ? I’d be interested in any conclusions drawn.

    Also, the point on exploring leadership behaviours in terms of who they are. Does that take us back to earlier ideas (not out of the question)?

    best wishes

  19. Varun Ramdas says:

    Dear Tudor,
    My interest off-late has been taken to writing on Corporate Sustainability and I believe this in years to come requires a new angle to leadership for the long term survival of a firm. I think its those leaders who take sustainable decisions even in the light of economic downturns are powerful.
    I would sometime soon write up an article and post it.
    Thanks for the inspiration!
    Best Regards,
    Varun Ramdas

  20. Hi Varun

    I look forward to your contribution. There are shifts towards incorporating moral consequences into leadership models, a step towards complexity and more dilemmas.

    Best wishes

  21. Miguel Bichara says:

    Dear Prof. Rickards,

    Please consider the following proposition for a blogpost in “Leaders We Deserve” as my Second Assignment on your GE&L course at MBS Global MBA program:


    Since well before Alan Bryman identifying the emergence of what we now call “The New Leadership Movement of the 1980’s”, Venezuela’s poor communities were already experiencing the positive results arising from an exemplary transformational leadership, which has now worldwide recognition.

    José Antonio Abreu is a Venezuelan economist (PhD in Petroleum Economics) who built a brilliant career in his country at the time it lived its oil industry dawn. But Abreu, who is also a lover of classical music, was always capable of reconciling the study of piano, organ, harp, composition and conducting with the exercise of his profession as an economist. From personal experience, Abreu has always recognized the transformative power of music. His professional success did not make him blind at the scarcity in which most of the Venezuelan population lived. Instead, Abreu has always felt himself responsible for doing something to change this situation. In 1975, aged 36, he decided to act. He bought instruments, managed to gather 11 poor children, taught them to perform the first scores, and took them to a public rehearsal in an underground parking area. The initiative bore fruit: in no time there were hundreds of children wanting to learn to play an instrument. Because of his professional awards in Economics, Abreu was quickly able to find state support for his project. Thus was born, in 1976, the Fundación del Estado para el Sistema Nacional de las Orquestras Juveniles e Infantiles de Venezuela (FESNOJIV for short), known as “El Sistema”, which he still heads today.

    Surely, classical music lovers around the world already know Gustavo Dudamel, a breed of “El Sistema”, which now runs, apart from Venezuela’s Simon Bolivar Symphony Orchestra (SBSO, former SBYOV), also the Los Angeles Philharmonic and the Gothenburg Symphony orchestras. In its 36-year existence, FESNOJIV has changed the fate of more than one million needy and low income children. Gustavo Dudamel is the main representative of this transformation of Venezuelan society. But “the Dude” is also the catalyst for a new and major transformation, this time worldwide, which is the attainment of a new legion of young lovers of classical music.

    The latest SBSO exhibition at the BBC Prom was highly disputed. To guarantee a ticket, people had to wait hours in endless lines. I was not there, but I watched a video in which I could perfectly see and especially hear to what happened there in early August. I could not restrain tears at the performance of the orchestra in Mahler’s Symphony No. 2, the “Resurrection”, specially chosen to represent the true resurrection this orchestra’s members have experienced in their lives. Although an accounting profit has never been the goal of FESNOJIV, its orchestras now generate a significant profit through sales of recordings and crowded exhibitions around the world. Dudamel and SBSO are today exclusive artists at Deutsch Grammophon, a major, if not the largest classical music label in the world. In October 06, 2011, the prestigious UK Gramophone magazine chose Dudamel as the Artist of the Year 2011.

    Dudamel is an example of a charismatic leader. Abreu is certainly a great example of transformational leader, but he is even more than that. Although not exactly the kind of organization studied by Jim Collins, we can say that in its 36- year existence,FESNOJIV has beenable tosustainits excellence thanks to Abreu’s work in the five leadership levels identified by Collins: First, that of individual talent individually applied; second, the one in the sense of collaborative team efforts; third, that of the competent manager that effectively organise people toward a goal; fourth, the one which promotes commitment to a compelling vision with high performance standards. I take the liberty to slightly modifyCollins’s fifth level’s original description to adapt it to Abreu’< s achievements, saying it asthe one in which the leader greatly enhances asociety through the exercise of humility and great willpower. Abreu is part of a select group of leaders who, in my opinion, reached a level beyond the five levels of Collins, as they do notmake material wealth the purpose of their missions. For these, the human being is the greatest wealth of any society and the main business great leaders shouldwork for.

    Tags: classical music, social work, José Antonio Abreu, Gustavo Dudamel, Venezuela, FESNOJIV, SBSO, Youth Orchestra, BBC Prom, Gramophone, Deutsch Grammophon

    Miguel Bichara
    Student No. 8269356

  22. Guillermo Haberer says:

    Prof Tudor,
    I have made a few changes to my assignment about Uruguay’s Football and specifically Coach Tabarez and would like to post it if possible.
    Guillermo Haberer

  23. Hi, Guillermo,

    Thanks for your interest. We can work on a post for publication in LWD. However, this can not be done within the examination process. To avoid any problems, no post will be published until the assignment has been marked and you have received the mark.

    I look forward to working with you on the post, which remains of interest to many supporters of football teams in the UK.

    Best wishes

  24. Guillermo Haberer says:

    Hi Prof Tudor,
    I have already received the mark for the assignment.
    Let me know if you want me to email the post.
    Best Regards,

  25. Thanks Guillermo. If you like I’ll put my ‘Editor’s hat’ on and take a look at your blog for LWD. Happy to suggest editing needs. Best wishes.

  26. Guillermo Haberer says:

    I would love for you to look at my blog for LWD. How do i send it to you?
    Best Regards,
    Guillermo Haberer

  27. Hi Guillermo,

    Easiest is to send it to me. If you don’t have it, my email is available via MBSW, or Linked In. I would be happy to link in to would-be LWD subscribers.
    Pleased supply a few key URLs not traditional references. Image of yourself or theme of your post also needed.

    Best wishes

    Tudor Rickards

  28. We’re a gaggle of volunteers and starting a new scheme in our community. Your site provided us with valuable information to paintings on. You’ve done a formidable activity and our entire community might be thankful to you.

  29. Kim Hudson says:

    I am interested in supplying a blog for future posting.

  30. Durosinmi Abiodun says:

    This is an excellent site, I copied the note below from the body of the page up here, please change the first word in the paragraph to “If” from “It” Not a big deal, just a simple observation.

    Find an interesting topic

    It a topic interests you, it is likely to interest others. Get into the habit of story-telling, which is a skill you can develop through writing, but also through conversations as well as more formal presentations. You can see the news stories which caught the eye of the Editor by looking at the entries saved to del.icio.us (on the Right Hand side-bar of every LWD post).

  31. Huang Ke says:

    Dear Prof. Tudor

    can you help to take a look at my article at your convenience? thanks.

    Huang Ke

    NVC lighting, the abattoir of an spiritual leader and capital alligators

    — by Huang Ke—
    NVC lighting, a Hong Kong-listed lighting company was pushing to the surge of social consensus recently after the declaration of losing the tenure at the helm of NVC from its founder–Mr. Wu Changjiang. And the company’s operation also reached an impasse after the major VC shareholders taking over the board room. With the tough situations which are suspected by manipulated by Mr. Wu, such as production line’s shutdown, worker’s strike, a common hatred from the commercial partners (suppliers and distributors) of NVC, 1 the public can’t help asking what the root cause pushes this burgeoning LED lighting empire to the collapsing edge?
    The founder, a tragic charismatic Leader
    NVC lighting, like the most private companies in China, grows wildly in this immature, lacking of legislations commercial environment. With 1 million RMB initial registered capital, the company continuously enjoys at more than 100% YOY growth rate since 1998. The founder—Mr. Wu Changjiang, to a great extent, is like a charismatic big brother who bound the value chain together with NVC’s business partners. In essence, they shared the common profits.
    Men of totally different principles can never act together. In 2005, Mr. Wu, by means of the charismatic leadership among NVC’s commercial partners, successfully solved the divergent company strategic problem with the other two cofounders at the cost of RMB 160 million redundancy pay.2
    With the reckless financing from Softbank Asia Infrastructure Fund (SAIF) and Goldman Sachs between 2006 and 2008, and strategic alignment with Schneider Electric in 2011, Mr. Wu casually lost the major shareholder position, which also paved the way for him losing the tenure at the helm of NVC in May 2012. Ultimately, it was proved to be the Achilles heel of Mr. Wu.
    According to the disclosed financial reports, current share distributions of NVC in 2011: 18.48% (SAIF),18.41% (Wu Changjiang),9.13% (Schneider),5.6% ( Goldman Sachs) .3
    Venture capital, gainful at heart
    Yet the show-up of third protagonist’s is not simply to reach the strategic alignment with NVC lighting. As the old saying goes, many kiss the baby for the nurse’s sake.4 Schneider Electric, this aggressive French conglomerate continuously executing merger and acquisition strategies these years in China market is to achieve its ambitious goal–vertical industrial integration.5 Eventually, in NVC case, by forming the common interest coalition with the capital alligators represented by SAIF, Goldman Sachs etc., Schneider Electric wants to seize the maximum profit.
    Gainful capitalists don’t possess the long term social responsibility and lofty aspirations. (Wu Changjiang, 2012)
    Shareholders, unprovoked victims
    Behind the NVC event, Mr. Wu is regarded as the spiritual leader in NVC, yet the capital alligators govern the capital games. The spiritual leader wanted to break through the capital restriction, whilst the latter, failed to master the game (Li Dong Cheng, 2012). The conflicted interests resulted in lose-lose situation ultimately.6 Both parties should sincerely meditate “the social responsibility of business is to increase its profits” (Freedman.M,1970) for the shareholders.
    In retrospect, the whole course also reflects the real status of Chinese private enterprises. To a great extent, in the capital operation game ruled by western capitalists, most of time, the founders of China local private enterprises are play the feeble and infantilism roles. How to use the VCs efficiently, there is still a long run to go for China local firms.

  32. Huang Ke says:

    P.S. my student No. is 8721765.

  33. Dear Huang Ke

    Your article looks as if it has been written for your personal assignment. If so, I am unable to comment on it until it is assessed, probably by your tutors. However, I will be pleased to comment after it has been graded.

    Best wishes

    Tudor [Rickards]

  34. Nicola Withers says:

    Dear Prof. Rickards
    I am in my 1st semester on the Global MBA at Manchester and have just had my feedback on our blog assignment about leadership. I was actually very happy with the assignment and now even happier with the mark. It was about David Brailsford as a leader. The tutor comments suggested I contact you to see if there was an interest to have this on Leaders We Deserve. I would be very happy to hear you thoughts on the blog. Please let me know if this might be of interest and how I can send it to you.
    Kind regards
    Nicola Withers

  35. Dear Nicola. Congratulations. Thanks for getting in touch. If you already know my MBS email you can send me a word copy of your work and I can help get it modified and published. We do not have a LWD post on David Brailsford and it could attract a lot of attention. (Also good for your CV).

    Best wishes

  36. Nicola Withers says:

    Dear Prof Rickards, i have tried to email you a couple of times to your MBS email and unfortunately it is not sending it through. Can you suggest another way of sending this through to you?
    Kind Regards

  37. Nicola Withers says:

    Dear Tudor, can i check to see if you received my email with the Blog attached? Was it acceptable?
    Kind Regards

  38. Nigel Aldcroft says:

    Hi Tudor,
    I am in the first semester of my MBA in Manchester and was advised to contact you with regard to possibly turning my MBA blog into a LWD post!
    I have sent you an email over with it attached, it was about Barclays and Antony Jenkins.
    I was very happy with this feedback!!
    Please let me know what you think. Thanks, Nigel

  39. Thanks Nigel. I’ll look into this. Best wishes.

  40. Dear Nigel

    I would like to help. Please contact me via email with a word document of the original (I am struggling with keeping up with the nominated posts at the moment so apologies for the delay). Best wishes. TR

  41. Nigel Aldcroft says:

    Thanks Tudor, I have just forwarded to your Uni email address, please let me know if it doesn’t arrive! Thanks

  42. メンズ ファッション コーディネート 冬 2013 春 コーディネート http://www.hnk4.com/

  43. I suggest you get a new email address!

  44. This week in movie star entrepreneurs: Glittery
    social gathering girl Ke$ha lastly rolled out her first jewelry line , Kesha Rose by Charles Albert.

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