by John Keane
Rickard Dawkins continues his Odyssey in search of scientific truth against the forces of superstition. In the sponsored advertising video Just for Hits he raises interesting questions about the logic behind his reasoning
What lies at the core of this eight minute glossy video? Its title hints at it. At one level it is Just for Hits. That which is designed is designed for a purpose, he declares. If designs are fit for purpose, they survive and spread. He has already borrowed the metaphor of a virus. Concepts intended to spread are fit for purpose if they spread.
I rather like to concept of a meme spreading through imitation. It offers a description (but not necessarily an explanation) of the processes of cultural replication. I am the sort of person who likes to examine possible mechanisms in search of explanations. The principle behind a design, if you like.
The Darwinian principle of natural selection
The Darwinian principle of natural selection is a very satisfactory one which fits observations and permits predictive trials. I prefer it to other wide-range explanations, as does Professor Dawkins. The mechanism is elegantly captured in the notion of blind variation and selective choice.
At very least, I believe that blind variation and selective choice ‘works’ in the natural world. It offers what most scientists would consider a robust basis of an explanatory theory. Its scientific respectability can be examined in various ways. One way is to assess its success as if it describes what results in the variety of the world, the survival of genetic material or natural selection. It works as if the world operated according to its beautifully elegant principles.
The whiff of tautology
I am not the first to be troubled by a whiff of tautology in the way it is applied to explain just about observable aspect of biology (including leadership).
Many years ago, before I heard of Richard Dawkins, I asked a distinguished Professor of Cell Biology whether a gene was a material entity or a metaphor. He told me that was a good question, which I came to suspect was polite way of saying he would have trouble providing an answer.
For the hits
The whiff of tautology is stronger in the concept of a meme. The closest I get to understanding the memetic replicator is that humans have a deeply embedded inclination to imitate. Well, yes. So viral messages ‘go viral’ because they have something which triggers the imitative response.
Dawkins suggests that creativity may be part of the story. He reinvents (or knowingly imitates) a mechanism for creativity examined by scholars such as Dean Simonton . Pithily, it is a version of the natural selection mechanism of blind variation and selective choice.
The ghost in the machine
Arthur Koestler was another deep thinker on the act of creation. He offered the metaphor of the brain as a machine, with creativity as the ghost in the machine. This recognizes the mysterious nature of the creative principle. Professor Hawkins has written about his own sense of awe at the evolutionary principle. Koestler would probably agree, although perhaps favouring the aha moment of creative discovery. [Another of Koestler’s classic books was called The Sleep Walkers which examines the way progress is ‘stumbled upon’.]
To Guardian journalist Andrew Brown who drew my attention to the tautology in his comment piece about Richard Dawkins’ ‘meaningless meme’.
[Dr John Keane writes on matters relating to leadership and the history of science. He teaches and researches at The University of Urmston.]