The strange case of Boaty Mc Boatface

Creativity researchers have been trying to pin down  the qualities of a creative idea for many years. We look at how the prize-winning name for a boat meets the criteria

The research has been developed in factor studies of names voted creative.  This approach results in creativity being interpretative (some call it subjective).  Typically, a panel of experts rates names on factors believed to be associated with creativity. A contest to name a new boat would make a nice illustration of the research.  Or we could use the research to assess the creativity of the most popular name.