Fixing the BBC Sports website: The start of a conversation

Corporal Jones

The BBC is currently asking users to comment on its Sports website.  I will do, but feel that setting out a few thoughts for wider discussion among LWD subscribers may also be useful

Over recent months I have found the new BBC sports website sadly lacking in the information I have relied on it to provide. It no longer can keep up with the speed of information, and the quantity of information generated by the minute.

Not for want of trying

This is not for want of trying. The BBC new sports website has presumably been changed to meet challenges of delivery to mobiles, iPads as well as PCs. The information is increasingly presented in a format I do not want, such as videos which are not far removed from clickbait.

If you haven’t come across clickbait, it is a means of attracting visits to a location which mainly turns out to be less than was promised. The BBC, ironically, outlines how the system works, and why Facebook is working out how to deal with it

The BBC challenge of sport reporting

I choose as an example tennis, a sport which the BBC lavishes considerable attention to, two weeks of the year, during Wimbledon fortnight. But for the rest of the year, including the other three slam events, tennis is poorly served. When I want to know what is happening, or even what might have happened the day before, I now turn reluctantly to twitter for rapid news.

Typically, the BBC website ‘news’ focuses on a few top tennis stories unable to provide the wider picture. At present (The US Open) the site has been unable to cope with the big stories.  But even the GB players have not been covered, for example Andy Murray’s older brother Jamie in his doubles performances that took him briefly to world No 1.

A web-site design which emphasizes its weaknesses

Even with increased budget constraints, the design seems to have failed to be fit for purpose of delivering what users want, immediacy of news.  The technical challenges are immense. But the chosen design asks too much of the user, too many clicks to get to a sport such as tennis. (I suppose this is the antithesis to clickbait). The design also sends out an obvious signal that the BBC has not been able to provide a complete service.

No market leader

Fortunately for the Beeb, no other site has emerged as the dominant leader in sports information either. In the UK, Sky sports, for example, is hardly ripping up trees, making rain, making the earth move (choose your metaphor). The Sky coverage of the football transfer day on August 31st was mocked for its weirdness. ‘Reached new surreal heightsas the Telegraph put it.

It may well be that such a market leader will emerge from the slick websites of one of the popular red tops such as The Daily Mail, which arrived early into web-based sports news.

Politics and the BBC

The BBC has become something of a political football.  Governments of the right have been sympathetic to the view that the BBC is given an unfair advantage over the poor private sector news businesses such as Rupert Murdoch’s News International.  This has undoubtedly contributed to the travails of the Corporation.  Nevertheless, there is still scope for a creative response to the challenge of delivering news in general, and sports news in particular.  Whether there is time is another matter.

To continue the discussion

Please contribute your thoughts on this matter. There may be someone ready to listen and act somewhere in the BBC, if the posts can attract enough support.

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2 Responses to Fixing the BBC Sports website: The start of a conversation

  1. Fides says:

    Ha! If you complain about the BBC’s lack of coverage of mainstream sports (such as tennis), just imagine how fans of minority sports (such as dancesport) must feel…. pretty much condemned to non-existence! 😦

  2. It is a burden of expectations for the BBC. It is particularly irksome if the Corporation supports something (Strictly, Wimbledon) yet struggles to give it publicity on its website.

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