Sports management: Coaching the coaches

Tudor RickardsSport is big business. Do you know how to apply the latest business ideas into your sports management courses?

For over thirty years I have been working with colleagues at Manchester Business School introducing experiential learning ideas into business courses. More recently, we found out that our work with business managers could be transferred into sports management courses.

Why sports management and business management are similar

The discovery was unexpected, but afterwards was rather obvious. It came about when we realized that professional managers and athletes have similar developmental needs.

The Manchester Method approach

The approach was recently described on the MBS website

The Manchester Method is a practical, situation-based way of studying business that runs through all of our programmes.

It pushes you to your limits to bring out your best, focusing on group work, practice-based learning and self-reflection. You use and build on your own experiences to improve your leadership skills and manage complex projects.

Living cases

On important feature of the approach is the use of living cases. The term indicates that the topic under study is not bounded by the text provided.

Web-based work is increasingly important. Students, often working in teams, search for the most recent information of the current situation in each project. The work is evaluated from two perspectives, one its critical understanding, and one for evidence of appreciation of the practical aspects of the case.

In longer projects, a business client brings his or her ‘living case’ into the Business School. In shorter projects the business client is role-played by a tutor. These cases are chosen from the recent posts on leadership to be found in leaders we deserve. These have the added attraction of being updated regularly, giving emphasis to different leadership dilemmas.

A suitable course textbook is Dilemmas of Leadership which encourages students to examine the living cases for the tough decisions business leaders are taking. In its most recent edition, it comes with web based Tutor’s guide, power points and chapter by chapter revision quiz.

Sports based applications

Although the cases are selected for their business relevance, some have been sports-related. The role of the coach in team sports such as football and rowing has been studied, as well as the nature of charismatic leadership of managers and of on-field leaders. Another shared issue is that of Corporate Social Responsibility

For more information

I would be pleased to share experiences with sports management professionals interested in exploring the methods outlined in this post. You can contact me by email by submitting a comment below.

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