Emirates pull out of backing FIFA

Emirates airlineAn Interview with Professor Kamil Mnisri links the strategy  of Emirates Airlines with recent controversies at FIFA

LWD has been following two different leadership stories, which have been brought together in this post.

The first is the basis  of a highly-visited post about Emirate Airlines, by Professor Kamil Mnisri of the University of Nancy, France.

The second story deals with leadership controversies at FIFA.

In a telephone interview [December 2014] Kamil pointed to an article in The Guardian which reported that Emirates Airlines is pulling out from its financial backing of FIFA.

“The company said that the contract proposal with FIFA did not meet with its expectations” Kamil told LWD . “This move suggests an ethical dilemma facing Emirates. Corruption allegations within the International football association have pushed other sponsors to consider the move as well.”

Strategic dilemmas for Emirates

Reviewing his earlier post, he suggested that the leadership once considered so effective may be facing a sustainability dilemma:

“Emirates Airlines now need more creative leadership, and develop partnerships to sustain its competitive advantage. Regional airline companies Qatar Airlines, Etihad and Turkish Airlines are all moving fast. The ongoing events in the region, in Syria, Iraq, Iran, Egypt present Geopolitical Dilemmas. Even the price of fuel is no longer a competitive advantage for the company.”

Additions to this post will be also found as updates to Kamel’s earlier post about Emirate Airlines, mentioned above.

 

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