Not Very Smart Phones: Why George and Ira Gershwin would have foreseen the touch screen

George and Ira Gershwin would have foreseen the touch screen, argues LWD blogger William Thompson. They knew the dangers of mocking pioneers for their new ideas

‘They all laughed at Christopher Columbus
When he said the world was round
They all laughed when Edison recorded sound
They all laughed at Wilbur and his brother
When they said that man could fly
They told Marconi
Wireless was a phony…’

How long it is since every up and coming business executive could not be seen without their BlackBerry in hand, with that iconic QWERTY keyboard at the ready to make those all-important calls?
The Canadian-based company that cut 4500 jobs to counter losses has now been bought for £3 billion by a consortium led by Fairfax Financial. The parent company RIM did not see the touch-screen coming. Their CEO Thorsten Heins had made his presentation in Florida to launch new touch screen lifesaving models, but the smart phone community are not convinced, saying the company is too late.
In 2007 they laughed at Apple’s iPhone, asking the question who would pay $500 for a phone without a keyboard? The answer came back – everyone.

Nokia

Nokia, the one-time brand leader in the smart phone business was bought by Microsoft [September 2013] for 5.44 billion euros. Nokia employs over 100,000 people in 120 countries, so the fortunes of Nokia matter to many people. The Nokia operating system Symbian was allowed to become obsolete and outdated compared to Apple’s IOS 6 and now 7 and Google’s Android operating system. Nokia’s place in the smart phone market slumped as the company lost 40% of their share of the market in just over 12 months.

Apple

Steve Jobs resigned in 2011 as CEO of Apple after a period of serious illness. He handed over to Tim Cook. Sadly Jobs later died. As he left the company, iPhone 4 was their top phone; it has now been discontinued. A year is a long time in the smart phone business.

Apple launched their new operating system IOS 7 stating that it was their most secure system to date, yet within twenty four hours it was discovered that their lock screen pin code could be easily by passed. They were forced to issue IOS 7.2 to correct this security issue. Apple sold nine million of its new iPhone models in three days.

Smart Phone CEOs

The CEOs of the smart phone companies are high profile international figures. Steve Jobs’ keynote presentations were viewed worldwide: he was the messiah of the smart phone world community. Anonymous leaders they are not. Most of all they need to be seen as leaders who can see the ship heading for the rocks and make a change of course before collision. They need to see the touch-screen coming and the keyboard going, an operating system dying and another bursting into life, to see the rocks before the collision, to make life and death decisions at the right time in the product life cycle. They need to be chess players who can see three moves ahead.

Editor’s note:

William Thompson writes with insight about the leadership challenges in so-called high velocity environments. Leadership students may wish to ‘road test’ his suggestions, looking for difficulties in “seeing the rocks, and acting decisively”.

See also our earlier blog on GeekSpeak at Blackberry

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