Hawkeye wins goal-line battle in England

Goal Control technologyThe Hawkeye subsidiary of Sony wins the battle for supplying goal line technology in England, after losing out to Goal Control for the World Cup

You heard it here first. LWD has been monitoring the entrepreneurial leadership at Hawkeye, long before it was taken over by Sony. Our students have predicted its diversification into football monitoring technology since the takeover.

A surprise defeat

Last week, we reported a surprise defeat [April 3rd 2012] in its efforts to provide its well-established system for the forthcoming Football World Cup in Brazil. The victor was an even younger and less well-known German organization known as Goal Control.

After a defeat, victory

Yesterday, [April 11th 2012] The Premier League clubs announced that they would be using the Hawkeye system next season to prevent goal-line errors. The Lampard ‘goal that wasn’t’ [England versus Germany, World Cup 2012] has been mentioned as a contributing factor in the decision to accept the new technology. I assume it was a rational decision to chose the UK [Japanese] system over the German one…

On slips cups and lips

If I may be permitted another editorial cliché, there may be many a slip between the [World] cup and lip. Or at least between winning the first battles and winning the war for competitive leadership in football. Goal Line technology is seen as no more than a first-stage in the process of change in football.

Updates

This is an updatable blog. Fresh information will be supplied as it emerges.

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