Oxfam’s campaign does not burn bras but recycles them

In the 1960s, there were much-publicised demonstrations involving symbolic burning of bras. Oxfam has found another symbolic way of drawing attention to social inequalities, by recycling bras rather than burning them

Creative marketing

Oxfam’s campaign would have passed me by, but for a piece of creative marketing. The University came up with an unusual way of reminding staff to collect their new pass cards. The email suggested that collection of bras on behalf of Oxfam was being held. This would also be an opportunity for collection of the new pass cards from members of the Personnel team.

Motivational aids?

Surely my marketing colleagues were not exploiting Oxfam’s admirable campaign goal to find a way to induce staff to turn up to get their new pass cards? Were they using the recycling bras tag as a motivation aid to get staff cards to those who hadn’t acted on earlier, less-evocative messages?

I was able to collect my card. I also learned more about Oxfam’s worthy campaign.

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2 Responses to Oxfam’s campaign does not burn bras but recycles them

  1. So did you swap a bra for your new ID? I’m surprised at your collections!

  2. Hah! I did wonder about that point. A bra was not part of that transaction. I decided to leave such speculation to some alert LWD subscriber, and get back to stamp collecting and watching the Leveson enquiry…

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