As Innocent gets used to Coca-Cola as its foster parent, it learns of the arrival of a new kid on the block. Fruitizz from McDonalds is a newcomer at the School gates hoping to become popular for its fruitie fizzie nature
‘We are thrilled to be unveiling Fruitizz, a refreshing fizzy fruit juice drink that will help parents give children one of their five-a-day. For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants.We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.’
That brainstormy feel
The name, with its slightly clunky combination of Fruit and Fizz, has that brainstormy feel to it. If so, no doubt it was the brainchild of a highly paid bunch of creatives.
McDonald’s aptly named boss Jill McDonald has been aiming to get her rivals in a right tizz. And the high-flying career woman and mum reckons she’s cracked it with the launch of an innovative, sparkling fruit drink for kids. Her brainchild Fruitizz – a blend of apple, grape and raspberries topped with sparkling water – has taken three years and 80 recipes to perfect.
Now it is ready to take its place on the Happy Meal menu and Jill confessed she is quietly confident of success. Available from next Wednesday [16th May 2012] the drink contains 150ml of fruit with no added sugar, artificial colours or flavours. Marking a first for a burger chain, Fruitizz is one of the recommended five-a-day fruit and veg children should have.
Jill, who has two boys aged nine and 11, revealed she had her mum’s hat on when she first came up with Fruitizz while she was the chain’s marketing manager.
A signal of worthy intent?
But will Fruitizz help the McDonald brand, or will it appear as a worthy signal of intentions, like Coke’s support for Innocent?