Does Simon Cowell lack the X Factor? Seven Questions for Students of Leadership

Simon Cowell

Here’s a test which may be fun to try out on your under-graduate business students. Even if the challenge is too easy for discerning subscribers to Leaders We Deserve, you may like to pose it to a family member or friend

At very least it could add to one of those discussions around the TV beginning ‘That Simon Cowell might think he’s smart but…’

A Management Today article

Management Today helped themselves to this piece of marketing from a news agency.

IFF Research, which has sent the following over to us. According to the findings of its SME [Small Medium enterprize] Omnibus, just 5% of small business owners would choose Simon Cowell to be a consultant to their business.

Beard enthusiast Richard Branson raised few eyebrows by topping the list of the most desirable celebrity business consultant, with 34% opting for him – while 30% said they’d prefer the no-nonsense ministrations of professional finger pointer Lord Alan Sugar. Below them came Mary ‘Queen of Shops’ Portas, whose recent attempts to save the high street don’t seem to have garnered much love from business owners (she only got 5% of the vote), and Karren Brady who with another 5% of votes, is clearly getting into her role as Sugar’s sidekick on the Apprentice. Bringing up the rear were Cowell, who obviously doesn’t have the X Factor when it comes to popularity contests, and ‘city superwoman’ Nicola Horlick, with just 1%.

What’s slightly depressing is that just 20% of business owners picked women – even though Brady (for example) became the youngest-ever managing director of a UK plc at the age of just 23, while, having juggled six children and the running of an investment fund, Horlick could certainly show Branson a thing or two when it comes to multi-tasking. Sugar, on the other hand, has managed to build a reputation on crushing the hopes of young business wannabes. Which suggests, as IFF MD Mark Speed points out, that ‘there is more to be done if women are to be on an equal footing with men’.

The Leadership Challenge

The piece got me thinking about why the survey was carried out, and whether the results have much credibility. The best use for it I could think of was a way of encouraging ‘map-testing’ for students. So here’s my undergraduate test based on the news item.

Test the credibility of the survey along the following lines:

[1] What choices do you think were offered to the respondents to the survey?
[2] What proportion of respondents do you think were women?
[3] How might the answer to [2] influence the survey results?
[4] What proportions of respondents might have heard of each of the various candidates evaluated?
[5] How might the answer to [4] influence the survey results?
[6] What might explain Richard Branson’s popularity?
[7] Why might IFF Research have carried out this survey

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