Sporting leadership and the new CSR of Corporate Sporting Responsibilities

August 18, 2014

Sepp BlatterSporting participants, coaches and administrators face a set of overlapping challenges which collectively could be described as Corporate Sporting Responsibilities

Take a look at these recent sporting stories.

Drug cheating in sport

Drug cheating continues to plague a range of sports since the monumental fall from grace of Lance Armstrong.

In cycling, of the nine fastest sprinters in history only two , the Jamaicans Usain Bolt and Nesta Carther, have not been found guilty of contravening the sport’s drug regulations.

Corrupt practices

Administrative bodies have been accused of various corrupt practices in the award of major global sporting events.

Qatar’s award by FIFA of the 2022 World Cup has defied rational explanations in failure to take into account the health dangers of extreme temperatures later conceded as requiring serious concerns. Corruption accusations have been backed by commercial sponsors calling for release of results of an internal investigation.

Further accusations have been levelled against FIFA’s President Sepp Blatter. A Government committee in the UK was told that the Football Association would not be ‘wasting its time bidding’ for the World Cup as long as Blatter remains in post.

The Olympic Movement has repeatedly found its idealistic vision at odds with harsh political and financial realities. The recent Winter Olympics at Sochi began with demonstrations against Russia’s recently tightened discriminatory laws. These are said to be contrary to P6, the anti-discrimination proposition in the Olympic Charter.

During the games, accusations of bias were made against a judge whose score elevated a Russian figure-skater to gold medal status.

Corporate sporting responsibilities

Coaching of young athletes has also come under serious criticism.

In researching coaching leadership, I came across an article on a website dedicated to sporting excellence. It suggested widespread coaching abuse of young athletes by bullying coaches obsessed with winning. This chimed which some of my personal observations of amateur coaches including over-zealous touch-line parents.

The article drew my attention to the broader responsibilities of sports coaches and administrators to address the issues and dilemmas outlined in the examples above. The parallels with the emergence of the Corporate Social Responsibilities movement were too tempting to resist.

This sporting life

Any efforts to rescue sport would have to deal with criticisms made by the sociologist Lasch, nearly fifty years ago. Lasch, in The Lonely Crowd, wrote a classic analysis of the development of a culture of narcissism. In a chapter on The degradation of sport he describes how the athlete was increasingly becoming an entertainer, open to being bought and sold in what he describes as in “antagonistic cooperation” to teammates.

Perhaps a movement is required, a new form of CSR, whose principles will be incorporated into sporting charters and declarations. Participants are likely to be leaders in such a movement. Athletes have already stood up in many demonstrations against perceived injustices when administrators have taken a more cautious approach.

More importantly it may, like the original CSR, find expression in the beliefs and actions of a future generation of administrators, coaches, and sports players at all levels of excellence.


The Commonwealth Games illustrates the potency and symbolic nature of sport

August 2, 2014

The Commonwealth Games takes place in Glasgow as Scotland temporarily suspends campaigning for its referendum next month on independence from the United Kingdom

The Games reminded me of the Christmas Day truce in World War One. Not that I was there personally for Glasgow or WW1. According to the legend, on Christmas Day 1914, British and German troops downed arms, left their trenches and played a football match before resuming battle.

Don’t mention the war

In Glasgow during the Games, it was very much ‘don’t mention the war for independence’. If so, the truce was successful. This was perhaps because it was not clear to either the Yes or the No campaign whether political posturing would lose much-needed votes.

Overall, the Games have proceeded in an atmosphere of scarcely- controlled hysteria. Hysteria among spectators; among adrenalized athletes gasping out their semi-coherent replies at interviews minutes after completing events (“tell us what you are feeling as poster-girl now you have failed to win a medal in your favorite event”); and above all, hysteria among the assembled ranks of the broadcast media.

Gilded and giddy commentators

The BBC had more than its fair share of gilded and giddy commentators interviewing athletes and proud parents. These were performances honed by BBC experience of numerous interviews with Andy Murray and celebrity mum Judy before, during and after Wimbledon fortnight over the last few years.

The Gold standard

Great efforts were made to preserve or even enhance the value of the gold standard. The actual events were represented as all equivalently-compelling and equivalently worth watching. After all, they all offered changes to win Gold. The prospect of winning ‘yet another gold’ was the dominant marketing offer from the start of the Games. Each session was going to be special as there were so many gold medals to be won. Somehow the discourse permitted at the same time acknowledgement of the equivalence and specialness of gold and of gold-medal winners, and the lower status silver and bronze medals . (Another image: the satirical sketch of the British class system beginning “I look up to him because he is upper class and I am middle class”).

All events are equal but some are more equal than others

I enjoyed most of the actual athletic events, particularly those that lasted fewer than several hours of running, cycling, or wheel-chairing around the track. You could keep your percentage time watching athletes up by ‘using the red button’. Otherwise you were faced with a choice of multi-tasking or taking full-on the high-intensity but very cozy chats between the assorted teams of BBC commentators and guests.

Soon our revels will be over

I multi-tasked, with mobile, tablet, and library book at the ready at all times. In a few days the Games truce will be over and the referendum campaigning will begin again.


Cycling and Sporting Leadership: The resignation of Sir David Brailsford

April 11, 2014

Richard Crackett

Sir David Brailsford announces his retirement as performance director at British Cycling to focus on Team Sky. We publish a post which had been in preparation written by LWD subscriber Richard Crackett

As the sun set on the Champs Elysee, Chris Froome crossed the line, arms linked with his team mates, wearing the famous maillot jaune, in the 100th Tour de France. The story is replete with issues of distributed leadership and sporting ethics.

For a second consecutive year, Dave Brailsford’s Team Sky had won. This was the first tour since Lance Armstrong admitted to doping in winning all seven of his now rescinded titles. Brailsford hailed it as a victory for hard work and ‘the aggregation of marginal gains’, but the popping of champagne corks may have been drowned out by the cacophony of questions about doping.

The King is Dead, Long live the King!

The build-up to the Tour was dominated by the fact the top contender for the title, Froome and the current holder, Bradley Wiggins, rode for the same team. Froome had been picked as the team leader with Wiggins expected to ride in support of him. At first, Wiggins let the press know that he intended to ride as if the leader, with Froome dismissing this point.
Brailsford seemed not to back either rider, and Froome described Wiggins’ withdrawal through injury as a ‘relief’. Perhaps Brailsford thought that two competing leaders would lead to greater performance from each, with a greater chance of one winning. It seems serendipitous that W iggins pulled out through illness, as it could be argued that his involvement may have harmed Sky’s chance of winning.

Aggregation of Marginal Gains

Brailsford’s approach to sporting excellence involves the aggregation of marginal gains. He seeks to break down every process to its smallest component and attempting to improve on each one. The multitude small gains in performance will be significant. His track record in the Tour and Olympic cycling suggests his approach to be very successful.

‘Relativity applies to physics, not ethics’ – Albert Einstein

Even before the Lance Armstrong crisis, Cycling was mired in suspicion about doping. Brailsford brought in a zero-tolerance approach at Team Sky. Anyone with any history of doping was made to leave the team. When the suspicion didn’t go away, he offered the medical records on Froome’s historic performance to a newspaper, which confirmed it showed nothing untoward.

The zero tolerance approach was criticised by the World Anti-Doping Agency (WADA) for being too draconian, meaning people would be afraid to speak out damaging the efforts to catch more cheats. His effort to distance his team from doping, they argued, could actually hurt the more global fight against doping.

The exception

Brailsford’s zero to team member David Millar, an ex-doper for the 2012 Olympics. He also seems willing to ‘push the boundaries’ of competition and bend the rules in pursuit of marginal gains. In Olympic cycling, the equipment that the cyclists use must be commercially available. Brailsford developed the best bikes using many bespoke innovations, and made them ‘available’ commercially through British cycling at exorbitant fees .

Marginal Gains or Pushing the Boundaries?

Brailsford is a transformational leader for British cycling. He has produced incredible results, but we are left questioning his leadership. Did he really think Wiggins’ and Froome could work together? Does his law of marginal gains apply to the advantage he tries to squeeze out by bending the rules? It is no surprise that his willingness to push the boundaries has meant his reactive response to the doping issue has not been universally accepted as solely in the spirit of sporting competition.


The boat race: Competent Jerks and loveable fools

April 6, 2014

Seven years ago, Cambridge introduced a teamwork theory into their boat-race planning. Leaders we deserve assessed whether the ideas held water

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The post in Leaders we deserve described how the theory was supposed to work.

The news was picked up by the media noting that Cambridge Coach Duncan Holland has been assisted by Mark de Rond from Cambridge’s Judge Business School.

Mark is an American strategy theorist who is tipping his toe into more behavioral waters here (I can’t get away from aquatic imagery at the moment).

Competent Jerks and loveable fools

The basic idea, by Casciano and Lobo, originated in the prestigious Harvard Business Review last June. Their work examines the relationships between managers with differing levels of competence and of likeability. Details of the work can be found in a summary by Asia one Business AsiaOne Business:

The authors studied four organisations – one which is profit-motivated, one non-profit, another large and the fourth, small. No matter which organisation they studied, they found that everybody wanted to work with a lovable star and nobody wanted to work with an incompetent jerk. They say things got more interesting when people faced the choice between competent jerks and lovable fools … surprise, surprise, the two researchers found out that the reverse was true in the four companies they analysed.

“Personal feelings played a more important role in forming work relationships – not friendships at work, but job-oriented friendships – than is commonly acknowledged, even more important than evaluations of competence.”
The competent jerks represent an opportunity for the organisation because so much of their expertise is discounted.

Since the original post, Oxford has won four out of six contests. Today’s race is considered too close to call.


Graeme Smith, a greatly underestimated leader of South African cricket

March 6, 2014


Graeme Smith is rarely mentioned among lists of the great cricket captains. This is mostly a matter of style over substance

Graeme Smith announced his immediate retirement from international cricket this week [6th March 2014]. The timing of the announcement was curious,and appears to have been a shock to his closest colleagues. I want to return to this, but my main interest is why he has not received far more recognition for his achievements.

His track record as captain starting as a 22 year old is outstanding with numerous achievements. His 109 tests as captain far exceeds that of second player Alan Border, and his batting average of nearly 50 is only surpassed as an opening bat in Test Cricket by the great Sunil Gavaskar.

He has been a particular success over England with team and personal displays that have contributed to several retirements of his English counterparts.

His curious departure

There have been rumours over the last few years that he was becoming disenchanted with his lengthy time as captain. Changes in his personal life contributed recently. Even so, to announce his retirement as his team were struggling in series-determining match against Australia goes against the principles of a leader putting his team above personal considerations. It suggests considerable internal conflict or a cranky individualism of another controversial South African, Kevin Pietersen whose defections to the ranks of the England team and then out of it are infamous to English and South African cricket lovers alike.

Why is he rarely hailed as an all-time great captain?

The only explanation I can think of is that he is the antithesis of a stylish player. His personality verges on the dour and anti-charismatic. Cricket is a game that loves the effortless style and flamboyance of players such as David Gower and Ian Botham. You can see more psycho-analytical ramblings on leadership style, Geoffrey Boycott and Kevin Pietersen in an earlier blog post


Berdych beats Ferrer: Injustice as a spur to change

January 21, 2014

Injustice as a tipping point? Berdych v Ferrer.

I remain unconvinced about the tipping point theory of change. An incident in a tennis match, however, appears to give the theory supporting evidence.

Thomas Berdych and Ferrer were playing for a place in the semi-finals at the Australian Open [21 January, 2014] Ferrer was out of sorts, Berdych playing at his best. Ferrer, the higher ranked player, is noted for his tenacity, Berdych for his power.

Berdych sweeps to a two set lead, then Ferrer ups his game, Berdych dips. Ferrer improves and wins third set.

Commentators see that ‘momentum has swung’ to Ferrer. [Another dubious concept but also another blog post.]

The tipping point?

The tipping point occurred when Berdych was given a code violation for slow play. His resigned attitude seemed to change. He played more aggressively and became competitive. Breaks and retains advantage at 5-3

Conclusion. One episode supporting tipping point theory.


Brian Clough was a better manager than Sir Alex Ferguson says Roy Keane

December 11, 2013

This week [Dec 2013] Roy Keane the combative former Manchester United and Ireland football player turned pundit has responded to remarks about him by his former manager Sir Alex Ferguson

Keane is settling old scores, but is also playing the media as his television programme “best of enemies” is screened.

He is reported as saying that Brian Clough was a far better manager than Sir Alex. New subscribers may like to see an earlier post from LWD, re-posted below. It was entitled Can we learn much from Brain Clough’s leadership style?

The original post

My leadership students this week [sometime in 2010] chose Invictus as a book or film worth studying. Would they have voted for Brian Clough, if they had seen The Damned United, screened by the BBC this week-end?

A case can be made for studying leadership in its widest variety of forms, including the actions of dictators as well as saints. Can we learn more from studying Nelson Mandela, Mother Teresa and Gandhi than from studying Hitler and Stalin? And what about sporting leaders such as Sir Alex Ferguson and Brian Clough?

The Damned United, [released March 18th, 2009], concentrates on one of Clough’s few managerial failures, who after less than two months managing Leeds United Football Club, was fired for a combination of bad results and an abrasive style which extended to the club’s board of directors.

It was rescreened by the BBC [10.30pm, BBC2, Sunday July 18th, 2010].

Brian Clough is fondly regarded nowadays, not because he was ahead of his time but because he was very much of it, despite upsetting football’s authoritarian old guard with his cocky contempt for them. He would never have got away with his genius in today’s world of agents and multimillionaire egos. With copious footage, this documentary traces his rise from a dazzling young centre-forward scythed down in his prime, turned brilliant, self-assured manager, to the ruddy-faced figure he cut in his sad decline.

When the film was first released, Prof Szymanski of CASS Business School told the BBC “It was socialism if you like …You do see this idea in business sometimes. The focus was on the needs of his players. These were his frontline staff – they’re the ones under the pressure, they’re the ones who deliver, so you need to meet their needs whatever it takes. …[however] he was a very overbearing employer, incredibly paternalistic – like Stalin and just as frightening.”

Clough himself never over-analyzed his management technique.
“They tell me people have always wondered how I did it” he once said. I’m told my fellow professionals and public alike have been fascinated and puzzled and intrigued by the Clough managerial methods and technique and would love to know my secret. I’ve got news for them – so would I”

Would Clough make a good business leader? In one of his teasing philosophical dialogues, Plato has Socrates ask a similar question: ‘would a military leader be a good director of a theatrical chorus?’ But in Plato’s account, Socrates was too cute to suggest that there was a simple answer to that question.

Acknowledgement

Image [Brian Clough not Roy Keane] from The Tactician


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