Will you say yes to yesware?

Yesware offers a way of managing your emails. As emails increasingly are becoming unmanageable, the product is tapping into a widespread business and social need

The Yesware organization has hit on a great business idea. The videolink here is the corporate webpage

Its software has attracted positive reviews:

Yesware does a few things;

Tracks emails – you can see when someone has read your email, and more (please read their FAQ for info on any limitations)
Custom email templates
CRM Sync – connect email right to your CRM
Analytics – see your email analytics right in Gmail

It’s designed and marketed for Sales. But, “Hello” link builders… meet your new best friend.

I look forward to following its progress. Meanwhile, here is the output of an imagined nightmare scenario for the entrepreneurial organization:

To Yesware

We are a global company with headquarters in the Vatican. Our CEO has encouraged us to use social media to promote our brand and to retain a customer focused approach. Can you help us.

To Yesware

We are a global megagiant. We would like to do no evil but we are increasingly plagued by email messages that sneak though our very expensive spam filters, purporting to come from potential customers. What should we do?

Dear Yesware

Loved the review I read about about you on the web. You should beware of phonies out there wasting your time with spurious emails. I bet you get thousands every day. You should try our proven nukespam system which reaches millions of potential customers every day and filters out time-wasting replies

Dear Yesware

Jime bottle is the pretty much buy our clean no in the Internet. Lowest prices for oval tube boring. Wrapping oral tube supplis.

Dear Yesware

We successfully promote crowdsourcing events. We need a system to avoid infiltration from security forces, hackers and leakers, imprisoned fraudsters, juveniles using parents’ smartphones. Can you help us?

Dear contact [Message from Yesware]

Thank you for your contribution to the overwhelming volume of traffic we received due to recent publicity on the world-famous Leaders We Deserve site. Unfortunately we have become the victim of a service denial attack. Normal service will be resumed as soon as possible.

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2 Responses to Will you say yes to yesware?

  1. Liam says:

    To Yesware

    1) Are your prepared to locate your servers in Iceland, whose government has a better record than any other with regard to respecting a user’s right to privacy?

    2) Are you prepared to offer an end-to-end (client to client) secure encryption?

    3) Are you prepared to deny requests to turn over content and meta data to those who ask for it?

    4) Are you prepared to erase (and I mean ERASE) transactions once the have been transacted?

    If so, I may be interested in your services

    and while I am at it…

    * Are you prepared to volunteer disclose of those who bring pressure to disclose your data to bear?

  2. Paul Hinks says:

    Hi Tudor – This LWD post put a smile on my face … :)

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