In the UK, RIM’s press agency has done its job and an interview arranged for a senior Blackberry executive to explain the new product to BBC’s Five Live radio audience [8am, Jan 30th 2012]. After a few minutes, the interviewer realised he was dealing with someone speaking a difficult executive dialect of Geek Speak.
When asked to simplify what was new about the new product the executive, naturally, continued in Geek Speak without a translator to hand.
I may have missed something
I may have missed something, as my grasp of Geek Speak is also limited. I thought he said something that sounded like the new product ‘enabled transition to a unique and exciting end-user proposition.’
I have this scary image of discussions around RIM, owners of Blackberry, the messages communicated in geekspeak so that salespersons are able to gain optimal buy-in to the uniqueness of the offering and its platforms.
Anticipation is high
First reviews [31st Jan 2013] suggest that the Z10 is chock fulla design elements . A cunning aspect is (if I understand it) a sort of firewall between stuff for and from its Corporate use and stuff for and from its personal use. Which says to me a neat way of attracting individuals to embrace the Z10 for personal use in a way that can be sold to he Corporate paymasters dishing out the product.