Message from and to the Financial Times

The Financial Times now supplies information about its web articles with the request “Please don’t cut articles from FT.com and redistribute by email or post”. Point noted. The battle for pay to view continues

Rupert Murdoch was among the earliest figures to recognise the importance of developing new business models for successful management of news in the era of electronic information media.

The Financial Times, (FT) is also wrestling with these issues.

The FT is part of the Pearson group, the largest book publisher globally. Pearson, led by Dame Marjorie Scardino, has risen to the challenges of the electronic age. Its recent innovations include the search engine newsift

Creating value

On this issue I suggest that the FT may be misreading the way to create value from its information generating capacity. Increasingly the protectionist route is being eroded (music being the obvious example). News media are increasingly relying on social media inputs for the first signals of breaking news stories.

I remain a personal supporter (and reader) of the FT. However, as things stand at present, LWD will chose alternative sources from which to to extract information, and to critique and cite the source. What LWD does is of little importance to the FT. If a similar decision is reached by millions of web-savvy individuals around the world, it’s a different matter.

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3 Responses to Message from and to the Financial Times

  1. Adrian says:

    Ability to adapt to continue creating value will differentiate the stars from comets in the news sector. The symptom is affecting visibly and directly all sectors where information is or can be shard via digital means.

    I was living in Sweden in 1995 when the first paper issue of Metro was distributed. TV news were predicting short life and bankruptcy, media moguls were either threathening or laughing. But who was the target population? the commuters, provided snippets and teaser of the news. There’s no argument about what type of service Metro provides, and can’t be compared to FT other then it provides some type of news.

    Reality is that 17 years after the launch in Sweden, after ups and downs, the Metro can be found in various editions and in more than 15 countries in places where commuter density is high.

    Creative thinkers and risk takers are redefining the way we are provided the news, adjusting rapidly to the new market conditions – fit content and means of delivery.

  2. Thanks Adrian. Your last para takes your specific point and captures a most important general one.

  3. Tamer Karam says:

    I agree too, the creativity is the key to leverage the FT experience as informational hub into given such proposition that will have an impact on their direct FT portal.
    I believe that they missed the unique concept of FT.com as its a global theme for the world best news provider, and the substantial on-going needs of the readers to figure out what’s up now instead of gathering too many information through news engine !

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